Client: Blanver

Services: Content Marketing, Websites, Social Network, Planning, SEO and Adwords, Inbound Marketing, Video Production and Omnichannel.

For the very first release of pre-exposure prophylaxis similar into the private Brazilian market, we created a campaign focusing an audience in a vulnerability situation, respecting the pharmaceutical industry compliance.

The communication, directed to people with more chances of exposure to the HIV virus, according to the Ministry of Health, LGBTQI people, serodifferent couples and the sex workers, had an educative and light tone. Rejecting stereotypes, we created a planning for the campaign of Blanver medicine, focused on social media with excellent results. Besides the portal, the central part of the campaign, with more than 88 thousand views and 5 thousand registers, we developed strategies to their Facebook, Instagram, Adwords and specialized pages.